We like to pretend that we’re changing the world with our quirky approach to marketing, but every now and then, we actually get the chance to work on a project that might do just that. Like the website says, the Jackson School shapes the Global Citizens of today and tomorrow, and this is no understatement. After working on number of different projects with partners around Yale University, we were truly honored to help this inspiring Yale brand define its voice, and design its digital platforms. We worked with the internal teams to conduct comprehensive stakeholder interviews that drive our strategy, site-mapping, user experience, design and development initiatives. The focus on delivering an educational and entertaining experience to potential students, alumni, faculty, and others around the globe inspired some of our best work, and ultimately cultivated an ongoing agency relationship with some of the smartest and kindest clients around.
