We love what modern-day digital connectivity has done for creating actionable opportunities to connect prospective tenants with a new development: starting with dynamic serving of available units, floorplan and content management, interactive neighborhood maps and mobile location-based intelligence. This Washington D.C. project was no exception, and we helped the development teams shape everything about this property’s identity, from visual branding and advertising to a responsively designed digital experience. Our work helped to tell The Colonel’s unique story in just the right way for the audience of young professionals looking for a hip new place to call home.