We like to pretend that we’re changing the world with our quirky approach to marketing, but every now and then, we actually get the chance to work on a project that might do just that. Like the website says, the Jackson Institute for Global Affairs shapes the World Changers and Future Makers of today and tomorrow, and this is no understatement. After a working on number of different projects with partners around Yale University, we were truly honored to help this Yale graduate program define its voice, and design its digital platform. We worked initially with the team to conduct comprehensive stakeholder interviews meant to drive our strategy, site-mapping, user experience, design and development initiatives. The focus on delivering an educational and entertaining experience to potential students, alumni, faculty, and others – literally across the globe – inspired some of our best work, and also led to the development of a video testimonial series that captures the true dynamism and impact of this incredible school for those near and far.