Rebranding this iconic pillar of Fairfield County history has been a blast. Starting with a brand strategy and a logo adaptation of the famous neon sign, we focused on transforming the motel feel to a hip boutique hotel vibe. From there we developed business cards, postcards, pens, pads, promotional pieces, stamps, signage, and tees. We shot all the photos, developed and deployed social media strategies, and so much more. The journey continues as we support the property’s marketing needs, and the road ahead looks like the Merritt Parkway in 1940 when the Hi-Ho opened: glorious.