This fabled shoreline gift shop is a marvel, online and off. With over 25 years in the retail business, owner Karen Helburn cut her baby teeth on building a successful brick and mortar boutique in downtown Guilford, CT. She then leaned into the development of an unrivaled national corporate gifting program, before elevating her direct-to-consumer business with a tricked-out Shopify instance. We’ve had the immense pleasure of working with the Just Hatched team for almost 20 years.

Charged with strategic planning, problem solving, design and development of highly-customized digital platforms, we ultimately arrived at a happy hybrid of WooCommerce and Shopify websites, that support corporate customers and consumer sales respectively. With hundreds and hundreds of SKU’s, variants on variants, customizable branded gifts, personalized notes, and a very concierge-style experience, it’s safe to say the Just Hatched digital ecosystem is a big baby.