Born from a love of music, graphic design and t-shirts, Tourbus is our founder Luke’s Grateful Dead inspired apparel brand. From the overall logo and identity to the individual design ideas and illustrations, the elaborate Shopify instance (including out of stock notifications, customer reviews and carbon neutral shipping), to the hand-painted custom packaging, the extensive product and social content curation to the ongoing editorial planning and emails, we’ve been sitting shotgun on the air-cooled marketing engine of this project since its launch on Halloween of 2017. All the apparel is hand-screened using vintage inks by our friends at Cinder + Salt in Southington, CT.
