We love Philadelphia, and we jumped at the chance to be part of branding and marketing this brand new 96-unit townhome community to first-time and move-down buyers. We led the strategic positioning effort that resulted in the naming and visual branding of the property, developed digital and printed collateral pieces to assist the sales team in lead capture, developed a comprehensive advertising plan, managed external teams on behalf of the client, and even captured images of the units and local neighborhoods for use in collateral and advertising.