The Yale School of Music wanted to position itself as a cultural leader amongst graduate music schools, and needed a digital footprint that showcased its breadth of musicianship and depth of technological advancement. In an 18-month effort, we worked hand-in-hand with the YSM marketing team to define audiences, use cases and user flows, design and develop page types, incorporate multiple third-party integrations, and support the launch of the final site with over 2,800 pages of dynamic content.
